Third Hour Brewing Company is an in-house brewery concept from the creative team at Devin Hanson Design Co. The concept for Third Hour comes from  Acts 2:15 " these people are not drunk, as you suppose, since it is only the third hour of the day". You don't have to be drunk to have a little fun or be a little crazy. In order to create a complete concept for the brand we had an in-depth discovery session to help understand who would be the target audience, what the brand would provide, and how we can influence the brand with clever messaging. As a result we created an internal marketing vision statement: "Third Hour Brewing Co. provides beer discovery and entertainment to adventurous, uninhibited customers in a judgement-free, backyard environment with a child-at-heart voice, helping them feel high on life and explore beer with freedom." Other phrases created for messaging include "Fun for the sake of fun", "I'm not totally drunk, I'm just a third drunk", "Brewed with fun". Over all, it was a very entertaining concept to create.